So you want to build a blog?
For what purpose?
Do you want to establish a brand to earn money or to create an avenue to make a global impact and change people’s lives?
These were the first few questions I asked when I thought about starting a blog. I wanted to help people through my writing and my blog. Before I dig in, I would like to thank my friends at On Demand Instruction for this wonderful opportunity to share with you my awesome experience on building a blog and on helping people and changing lives.
Going back, when talking about building a blog alone, it is simple. Find an unused domain name that describes your dream blog, web hosting package, search for a WordPress theme that supports your blogging goal and your style, and start writing stuff that you love. That’s it.
But the point is, blogging can be mundane in the long-run, especially if you do not know what your purpose is when you write something.
Is it because you want to earn huge amount of money from a passive income? Or is it because you want to make a big mark on people’s hearts through your writing?
These alone made it so difficult for every blogger to think about. It took me years before I found my purpose. Other bloggers out there have the same experience as mine. In fact, many of us wasted a lot of money for this venture.
In this post, I will share with you the first five steps to build a blog, which you do not hear most of the time from Google search, so you can start earning income, and make a global impact.
Find your most-loved interests
Your interests, are you niches. When you start blogging, you may want to have a specific niche, based on the common suggestion from bloggers. Yet, you fail in this part and you feel sorry about it.
No. Don’t be! You just need to examine your most-loved interests and try to find the relationship between these niches. In this way, you can blog, without really caring if this is within that niche or not, since you have three interrelated niches in your blog.
Know the basic SEO
Before you delve in serious blogging, make sure you know at least the basics of SEO. If you don’t know SEO, it stands for Search Engine Optimization, which Google uses to track your site content and brings you traffic. If you are curious how that works, you can check our free course here.
Identify your blogging purpose
When you start blogging and you have identified your interests, you also need to know your purpose or your mission why you want to start a blog.
As I pointed out earlier, there are many reasons of starting a blog and most of the time, these two different goals have always come into question.
Are you blogging because you just want to earn passive income or you want to become an epitome of a global change maker? Or both? If you cannot answer this simple question, you will have a problem once you start running your blog.
Be clear on this, so you will not get lost along the way. Remember, blogging is not just a hobby, but a lifestyle and a career. You need to be consistently performing well to assure your success.
Determine your blogging schedule
This includes your blog drafting, publishing, content marketing, and even email marketing. Blogging and marketing are absolutely related. When you draft a post in an MS Word document, Evernote, Google docs, you have to identify what time and day you prefer writing as well as what day/s you like to publish your post/s.
If you publish Monday and Thursday, publish your posts in these days of the week. Same principle applies to your emails.
At the same time, you have to know your marketing strategies that comprise the social media marketing and email marketing. These sounds a lot of work. Yes! Plus, you need to be consistent with your schedule, because your fans, loyal subscribers, prospect clients will mark these dates in their own schedule to give time to read your posts and your emails.
Establish your brand in social media
Aside from buying blogging domains or purchasing web hosting packages from Bluehost, NameCheap, and others, blogging entails a brand, a strong brand.
To do that, you need to set up your social media links like your Facebook page and/or group, Instagram, Pinterest, YouTube (if necessary), and others. I have been repeating the word “consistency” in the earlier points and this is also applicable when you establish your blog as a brand.
You do not just blog because you have something to say. You are also blogging because you want to be well-recognized and well-acknowledged by people in your niche. With that, you need to identify yourself to them as a brand.
How do you want them to know you, your blog, your business?
The five things I shared with you are not commonly suggested when somebody asked “How to start a blog?” Usually, our fellow bloggers will say, “It’s simple. You buy domains, search for themes, and start blogging. Period.”
I did the same process years ago. The result was I failed many times, I wasted a lot of money, time, and effort, I ended up nothing. I don’t want you to have that painful experience like I did.
You have to realize how big this work is, even before you start doing it. Blogging is beyond writing stuff you love, learning SEO tricks, and building relationships with fellow bloggers and companies.
Blogging is a career and your life is in it. If you don’t know your blogging purpose beforehand, you will get lost and you will quit.
Thank you to Mecyll Jamilla for contributing a guest blog post for this week
How to Build a Blog, Earn an Income, and Make a Global Impact
Mecyll Jamila is a freelance writer, blogger, and course creator at Bitchy Chicken: A Creative Hub & Shop. She is offering free 9-module SEO course here.
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